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Featured Product Articles

Simichrome Kudos
Car Craft: Here's how to keep your wheels looking like new
Modern Cycle: SIMICHROME SUPER POLISH....
Home and Garden: Mary Elizabeth Falter, Notes of a Happy Housekeeper
Popular Mechanics: Cleaning Plexiglass Windows

Article One: Car Craft

Here's how to keep your wheels looking like new
TEXT BY DON GREEN
Wheel care is as important as the $300 to $1000 that you paid for your mags, and very few people are in a position to abuse that much of an investment. When the wheels are new, they generally receive all the love and attention they can handle But the older they get, the longer it seems to be between polishings. especially if they're allowed to really get tar-nished. At that point, the amount of work it takes to get them whipped back into shape seems almost overwhelming, and you start looking for reasons to put off polishing them a little longer. On the other hand, you might be one of those people who cares for his wheels religiously, cleaning them on schedule every day or two. Regardless of which category you find yourself in, we may have some help for you. We took a set of highly polished E.T. aluminum wheels just the way they came from the boxes and installed them on a street car. While they still had their original mirror finish, we treated portions of each of the four wheels with different products that are commercially available for the protection of chrome and aluminum/magnesium alloy wheels. Then, for a period of several months, the car with the E.T. wheels installed was driven almost daily and put through all the things the average car would be subjected to--dust and dirt, rain, frequent trips through the car wash, the smoggy southern California air and even an occasional dog or cat with bladder trouble. While the wheels were not subjected to road salt, as is common in snow areas, they were exposed to the salt air of the Pacific. Of the products we tested, some proved very effective. Others were a waste of time and money. Now we don't mean to imply that we've tried every wheel care product on the market, but we've tried a bunch. And of those we've used, the ones shown here proved to be the most effective. Some are polishes while others must be classified as protective coatings. Naturally, there has to be one stand-out cleaner/polish. In this case, it's called Simichrome, but don't let the name mislead you its uses aren't confined to polishing chrome. In fact, it's probably the best thing that ever happened to alumi-num and magnesium. Simichrome is a soft paste, available in either tubes or cans, and contains a very fine abrasive: The product is made in Germany.

Article Two: Modern Cycle
SIMICHROME SUPER POLISH....
We saw an ad for Simichrome Polishing Paste In a motorcycle magazine that was almost ten years old, so it would be pretty hard to pass off Simichrome as a new product. When you stop to think about it though, our New Products Section Is there to inform you, our favorite readers, about goodies that are on the market. Many of these things aren't new by a long shot, but still deserve mention in the column. Here's where Simi-chrome fits in. Did you know that Simichrome is one of the few products on the market that will take the blue off an exhaust pipe? Think we're kidding? Borrow a tube from your buddy and try it. It works. It does a beautiful job of removing rust from the handlebars and chrome fittings. It will polish aluminum en-gine cases so they look like new, but won't leave any scratch or abrasive marks. Do not under any circumstances let your wife see this, because If she ever finds out what a fine job Simichrome will do on the family silver, you'll end up in a punchout every time you try to take it away from her.

Article Three: Home and Garden
BY MARY ELIZABETH FALTER, Notes of a Happy Housekeeper
At last there's a new metal poIish that cleans and polishes any metal. Happich Simichrome Polish is a German import that's heginning to appear in better hardware stores and houseware departments. It's not necessary to use very much Simichrome paste to produce sparkling results. We cleaned the brass student lamp, always a ticklish job, in record time, aud it's never looked more beautiful. Simichrome is a real cleaner. unlike many polishes that shine but do not remove streaks and mars on the metal itself. After tile cleaning. Simichrome quickly comes up to a brilliant shine that also provides a protective film. so tarnishing is retarded.You can use it on chrome, copper. brass, or silver.

Article Four: Popular Mechanics
BY MORT SCHULTZ
Cleaning Plexiglass Windows
In July's Automobile Clinic, Richard Frohuch of Johnstown, Pa. requested a method to use for cleaning the rear plexi-glass window of his 1969 Jeep which "has become badly stained with road oil and salt." I asked those who have had a similar problem to send suggestions. We wish to thank the many readers who responded. The following are representative: Henry Silverman of Long Beach, Calif., a pilot, advises that there are many products for the removal of dirt, grime, scratches and pitmarks from plexiglass windows of light aircraft. "Most are in the form of an opaque cream mixture that can - simply be wiped on and wiped off," he says. These products are available from general aviation supply dealers at airports. H.J. Freeman, a gunsmith in Meridian, Miss., says that Simichrome Polish which is available Exclusive Products Company of Los Angeles, CA "does wonders with plexiglass." L.C. Riley, Jr., of York, Pa., says that Happich Simichrome Polish has been very effective in cleaning the plexiglass wind-shield on his cycle. This German-made product is imported.

Exclusive Products Company
16654 Soledad Canyon Road #520
Santa Clarita, CA 91387
(661) 298-3327 / (661) 298-3107 24 Hour FAX

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